The Kerala Khadi Village Industries Board had total sales of ₹21.8 crore during Onam this year, according to board vice-chairman P.Jayarajan.
Addressing a press conference here on Friday, he said that the sales figures jumped by ₹4.7 crore compared to the Onam season last year, although the rebate period was much shorter this year.
He attributed the increase in sales to the introduction of new generation khadi clothing, gift schemes and widespread publicity campaigns with the theme ‘Khadi clothes for the entire family on this Onam’.
