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Benzinga
Benzinga
Business
Chris Katje

Khaby Lame, Now The Most Popular TikTok Star, Named Brand Ambassador Of This Crypto Company

A former factory worker is now the most followed person on ByteDance-owned social media platform TikTok. After crossing that milestone, Khaby Lame has landed a deal with cryptocurrency platform Binance.

What Happened: Binance, which allows the trading of digital assets like Bitcoin (CRYPTO: BTC), Ethereum (CRYPTO: ETH) and its own currency called Binance Coin (CRYPTO: BNB), on Thursday said Lame would be its brand ambassador.

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