
A former factory worker is now the most followed person on ByteDance-owned social media platform TikTok. After crossing that milestone, Khaby Lame has landed a deal with cryptocurrency platform Binance.
What Happened: Binance, which allows the trading of digital assets like Bitcoin (CRYPTO: BTC), Ethereum (CRYPTO: ETH) and its own currency called Binance Coin (CRYPTO: BNB), on Thursday said Lame would be its brand ambassador.