KFC is known for its iconic advertising, but its latest campaign may be its best to date. Taking over the streets of Madrid, the vibrant campaign vandalised Avenida de América station with childlike doodles, unleashing playful chaos across billboards, shelters and even cars on the street.
As far as OOH billboard ads go, this immersive campaign takes thinking out of the box to a whole new level. Marketing the campaign towards children, the new initiative expertly captures the unbounded creativity of childhood wonder, turning imagination into an immersive experience to be enjoyed by all.
