Eating at a KFC in Mexico is meant to be more than a typical drive-thru fast-food experience. The popular chain is on a quest for reinvention to make it a family destination for dining and enjoyment. With 502 locations throughout the country, and aggressive expansion plans on the horizon, KFC wanted consistent audio content in all locations along with a simple way to centrally manage it. KFC turned to LEA Professional amplifiers and the company’s industry-leading Cloud connectivity capability to meet the challenge.
In Mexico, KFC has the distinction of being ranked by YUM Brands as its No. 1 franchisee in the world for its high standards, store design, and overall value to the consumer. “Our business vision is about offering a nice environment for friends and families to enjoy a dine-in experience,” said Alfonso Ramirez, director of Premium Restaurant Brands, which is responsible for KFC and its franchisees throughout the country. “While drive-thru, delivery, and carry-out are very important channels for our business, the idea of families sharing, being together, and eating together in our restaurants is part of the enjoyment we want our brand and stores to foster.”
