Alongside their penchant for politeness, Canadian's are known for their love of ice hockey, so to commemorate the sporting season, KFC has released a playful new campaign. Featuring a slew of simple yet ingenious billboard ads, the 'Hockey Smile' campaign demonstrates how a basic concept can have a huge impact.
With one of the most recognisable brand mascots in the advertising world, KFC's Colonel has become a cultural icon across the decades. Playfully tweaking its identity in a cheeky homage to Canadian culture, the fast food giant proves it's not afraid to embrace the gritty side of the game.
