I Now Pronounce You Chuck and Larry is a movie that probably wouldn't make it out of the idea stage now but back in 2007 it was a big deal. Partly because one of the movie's stars, Kevin James, got serious about its promotion. One has to remember that he was red-hot off the success off the now-underrated Hitch. Those travels took him to the Daytona 500, where he unleashed an iconic plea for all gentlemen within earshot to start their engines—something that has survived 17 years of other intenet stuff trying to squeeze it out of the collective consciousness.
