Kevin Hart has signed away the rights to his name.
The Jumanji actor has agreed a contract with Authentic Brands Group - who already have branding deals with the likes of Shaquille O'Neal, David Beckham and the estate of Muhammad Ali - which will see him become a shareholder in the firm, and he and ABG will co-manage the 'Kevin Hart' brand, bringing it to various commercial endeavours, including consumer products, live experiences and digital platforms.
