It goes without saying that Marvel Studios' Kevin Feige has proven himself to be one of the shrewdest producers and executives in the entertainment industry. Anyone who's looked at his resume can see that. However, the mastermind behind the Marvel Cinematic Universe both on the big and small screens made a bold claim recently. He declared that even the “smallest” MCU shows outperform big network TV shows. While Feige’s assertion may sound impressive, it raises several questions about the metrics and comparisons used to support his claim.
During his appearance at Disney’s Upfront presentation, a video of which Variety posted to their Twitter account on May 16, the super producer enthusiastically promoted a range of upcoming Marvel shows. Among them was the highly anticipated miniseries Secret Invasion (which has an intense trailer), featuring Samuel L. Jackson. While discussing the show, Feige emphasized the immense viewership potential, boldly asserting that even Marvel’s most minor series attract “two to three times” the number of viewers compared to major network shows. Here’s what the MCU head honcho had to say exactly:
