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Fortune
Fortune
Chris Morris

Kevin Costner and Francis Ford Coppola bet a collective $135 million of their own money on films

(Credit: Pascal Le Segretain—Getty Images)

The Cannes Film Festival can be the launchpad for the next big thing in Hollywood. It can also be the end of the road for a film. And as the 77th annual gathering begins to draw to a close, two members of Hollywood royalty are finding themselves in uncomfortable positions.

Kevin Costner and Francis Ford Coppola both gambled on themselves with their latest projects, self-funding films they thought would connect with audiences. Based on the receptions at Cannes, though, neither film did—and Costner and Coppola could stand to lose tens of millions of dollars as a result.

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