One of the major issues athletics faces is the relative lack of importance that the overwhelming majority of events hold. It is one of the reasons why Michael Johnson’s Grand Slam Track is yet to catch alight: the pay is great for the athletes, but a win or loss counts for little in the overall scheme of a season or career.
The much-maligned Diamond League has fought against such (ir)relevance throughout its existence. In such a context, it is a notable achievement that the London leg of athletics’ premier season-long competition is a 60,000 sellout for what could turn out to be a thunderstorm-threatened Saturday afternoon.
