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Fortune
Fortune
Prarthana Prakash

Kering hoped a big turnaround would save its flagship brands. With Gucci’s creative director gone, is the revival already unraveling?

sabato de sarno walking (Credit: Daniele Venturelli—Getty Images for Gucci)

Kering has been furiously trying to regain its mojo after watching its shares plunge by 60% in the past five years while it tries to revive its flagship brand, Gucci. 

The French luxury giant announced that Sabato De Sarno, Gucci’s creative director, who was tasked with reinvigorating its biggest brand, is leaving the company. The move comes just two years after his appointment, leaving Kering’s most lucrative segment in limbo at one of its weakest moments.

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