The ‘Keraleeyam’ festival, aimed at showcasing Kerala before the world, will be held every year, Chief Minister Pinarayi Vijayan said on Monday. The first edition is planned as a week-long event starting on November 1, Keralapiravi day, this year.
Throughout the festival week, the East Fort-Kowdiar Road will be lit up and transformed into a festival zone with 60 venues for staging programmes.
‘Keraleeyam’ will feature seminars highlighting the achievements of the State, exhibitions, six trade fairs, film festivals on five separate themes, flower show, cultural events. The International Book Festival at the Kerala Legislative Assembly also will be held during this period.