Kerala unveiled a novel project to form tourism clubs on major college campuses across the State on Thursday, a collective endeavour of the departments of Tourism and Higher Education. Tourism Clubs will be formed in 25 colleges in the State in the first phase.
The Department of Tourism will provide the funds for the activities of the clubs, which will be in charge of the upkeep of 25 tourism destinations. They will especially ensure the hygiene of each property, said Tourism Minister P.A. Mohamed Riyas.
Exuding confidence that campus clubs will pave the way for new tourism trends and create interest in travel among students, Mr. Riyas said “the plan includes identifying future tourism professionals among students who can also help market the destinations using social media platforms. There are good bloggers among students and their talent can be leveraged for featuring the State’s tourism attractions before a wider audience,” said Mr. Riyas.
