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The Times of India
The Times of India
Travel
Precious Rongmei | TIMESOFINDIA.COM

Kerala Tourism’s first STREET project inaugurated in Maravanthuruthu, Kottayam

STREET – Sustainable, Tangible, Responsible, Experiential, Ethnic Tourism – is a project developed by Kerala Tourism in order to give the state tourism a makeover, and introduce various new experiences under experiential tourism. There are 10 STREET projects in line, and Maravanthuruthu Water Street is the first of the 10 to be developed by Kerala Tourism through its Responsible Tourism Mission Kerala programme. The Local Self Governments play an important role in this project.

The idea behind these STREET projects is to add new and interesting features to the existing list of experiences the state tourism has to offer. The plan is to push forward experiential tourism.

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