Kerala Tourism will soon launch a mobile app to further strengthen the country’s first ‘women-friendly tourism’ initiative launched by the State government to turn the State’s tourism sector gender inclusive.
Responsible Tourism (RT) Mission, the nodal agency for implementing the ‘women-friendly tourism’ project, has been asked to prepare the content for the app, which will have all location-specific information and images, including the socio-cultural features of various places.
The State rolled out the project in October last in tune with the U.N. Women’s ‘Gender Inclusive Tourism’ concept, which envisages women playing key roles in the tourism sector. It also aims at offering a variety of women-friendly tourism products and packages.
