The Kerala government is all set to promote the State’s monsoon tourism across West Asia to tap the highly promising market ahead of the summer vacation starting next month in the Gulf region. A sum of ₹7 crore was sanctioned by the Tourism department to conduct a campaign focussing on airports in Dubai and Doha. Publicity is being carried out across print, radio and visual media in the Gulf.
The aggressive marketing campaign is aimed at wooing travellers to God’s Own Country during July and August when the rainy season makes the State’s weather pleasant in contrast to a scorching West Asia during the period. The campaign is expected to result in an influx of Arab tourists to the captivating landscape of Kerala where the cool air makes the stay ideal for Ayurveda-based wellness activities as well.
As a prelude, Kerala Tourism showcased a wide range of its products and themes in Dubai last month during the 30th edition of Arabian Travel Market. It also conducted roadshows in Riyadh, Dammam and Muscat. The early-May events reinforced the State’s global reputation as a major experiential tourism hub.
