Products made of the golden fibre of Kerala, coir, will soon be available through Walmart. The State-owned Coir Corporation has agreed with the US retail major and its membership-only retail warehouse club, Sam’s Club, to market its coir products.
Pratheesh G. Panicker, managing director, Kerala State Coir Corporation (KSCC) said that it hoped to make available various coir products on the online platforms of Walmart and Sam’s Club by next month.
“Coir Corporation is the first public sector undertaking (PSU) in the country to reach an agreement with Walmart. Our coir products will be launched online before being sold in Walmart stores worldwide. A team from Walmart will visit our factory soon,” said Mr. Panicker, adding that Walmart decided to collaborate with the corporation after completing a set of procedures, including stringent quality checks.
