Kerala Khadi products will make official debut abroad at the ‘Keralotsavam’ to be held in Dubai on December 2 and 3 as part of the UAE National Day celebrations. “This is the first time that Khadi products from Kerala are becoming officially be available in a foreign country,” said Khadi Board Vice Chairman P. Jayarajan here on Thursday.
“Until now, independent shops have been selling Khadi products from Kerala abroad. However, the Dubai show and sales involve the Khadi Board directly, thanks to the initiative by Overseas Malayali Association (Orma),” he said.
He added that the decision to officially enter the foreign market was taken in the wake of the tremendous response that Khadi products received in the State. The board expected sales to go up to ₹150 crore this year, and ₹40-crore worth sales had been achieved in the first half of the year, he said.
