Noting that Kerala’s tourism goals align perfectly with the theme of National Tourism Day 2024, Tourism Minister P.A. Mohamed Riyas on Thursday said the State had set an enduring global model in sustainable and inclusive tourism and had emerged as a widely acclaimed experiential tourism hub.
National Tourism Day is celebrated on January 25 every year to create awareness of the economic benefits of tourism. This year’s theme is ‘Sustainable Journeys, Timeless Memories.’
“This year’s theme goes well with the State’s recent initiatives and the achievements of the Responsible Tourism (RT) Mission, whose aim is to attract visitors while conserving nature and cultural heritage by including local communities as active partners,” Mr. Riyas said.
