THIRUVANANTHAPURAM: Caravan tourism, the Kerala government’s path-breaking initiative that aims to provide a novel experience to tourists and encourages active participation of local communities, has evoked an enthusiastic response. Following successful roadshows in Europe and the Middle East, and various partnership meets in four major metro cities in India, Kerala Tourism is aggressively promoting the project across the country.
“The caravan policy marks a strategic shift to present the entire state before the global audience based on the concept of ‘exploring the unexplored’ round the year,” Kerala's tourism minister P A Mohammed Riyas said, adding that the government has announced a comprehensive stakeholder-friendly policy to encourage this segment.
