A Kerala-based agro business start-up has launched a pioneering venture to build India’s first full-stack supply chain bringing banana cultivators, traders and exporters on a single technology-driven platform, equipping them to tap into the country’s surging exports of the fruit.
Greenikk, a start-up cofounded by young IT professionals Fariq Naushad and Previn Jacob, will seamlessly connect banana farmers, dealers, wholesalers, and B2B buyers in the country.
The company has built Enablement Centres (EC) in the major banana producing agri-belts in Kerala, Tamil Nadu and Karnataka. These centres provide the farmers with required support, including finance, seeds, crop advisory, insurance coverage, agri inputs, weather tips, and market connect, covering the entire gamut of production and marketing both inside the country and outside. Similar ECs are planned in Andhra Pradesh and Telangana and later in other parts of the country.
