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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Charles Curtis

Kendrick Lamar’s new ‘The Heart Part 5’ video included a Kobe Bryant deepfake tribute

Kendrick Lamar dropped a new track on Sunday — The Heart Part 5 — that had everyone buzzing for a variety of reasons (anytime there’s new music from him, there’s rightfully so much buzz and there’s a new album coming soon!!).

The powerful video featured the rapper’s face staring into the camera and transforming into all kinds of familiar faces thanks to “deepfake” technology: There’s the late Nipsey Hussle, Will Smith, Kanye West … and Kobe Bryant.

As it was with the sight of Hussle, fans everywhere had a lot of emotional reactions to seeing Bryant’s face over Lamar’s. Here’s a roundup from Twitter:

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