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Fortune
Fortune
Dave Smith

Kendra Scott says she launched her billion-dollar business from her bedroom with just $500—when she was pregnant with her first son

Kendra Scott smiles in a green dress (Credit: Gary Gershoff / WireImage—Getty Images)

When Kendra Scott launched her jewelry business in 2002, she had no investors, no retail experience, and just $500 to her name. What she did have was a spare bedroom in her Austin, Texas home, a newborn baby, and the kind of determination that turns impossible odds into billion-dollar success stories.​

“I built it out of my bedroom,” Scott said in a recent interview with The School of Hard Knocks, which has 5.6 million followers on TikTok. “Extra bedroom in my house, on a card table. 500 bucks, baby. That’s it.”

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