- American model Kendall Jenner has acquired an undisclosed minority stake in London-headquartered drinks and supplements brand Trip, and will front the company's upcoming global promotional campaign.
- Established in 2019 by husband-and-wife founders Olivia Ferdi and Daniel Khoury, Trip is recognised as one of the UK 's fastest-growing food and drink businesses, specialising in cannabidiol ( CBD ) soft drinks and magnesium supplements.
- Jenner joins a growing list of high-profile celebrity investors backing the British firm, including American singer Joe Jonas and British supermodel Rosie Huntington-Whiteley.
- The company recorded revenues of almost £67 million in its previous financial year and achieved a valuation surpassing $300 million (£222 million) following a funding round led by Coefficient Capital.
- Expressing her enthusiasm for the partnership, Jenner highlighted how Trip's products help her stay grounded, while co-founder Olivia Ferdi noted that the model perfectly aligns with their mission to promote everyday calm.
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