At the height of the Covid-19 pandemic, Ken Ohashi was tasked to bet against the trend. He joined one of the most iconic—albeit just bankrupted brands in America—and took it back to billions of dollars of revenue.
How? By diving into the brand’s archives and returning it to its roots. He was determined that when the world opened again, they’d do it in a classic Brooks Brothers suit that would tell a story as old as the brand itself:
