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Fortune
Fortune
Jenni Morejon

Ken Griffin has Miami. Stephen Ross has West Palm Beach. Fort Lauderdale had Wayne Huizenga — and it's been winning ever since

fort (Credit: Fort Lauderdale Downtown Development Authority and Sublime Imagery)

In the conversation about where American business is heading next, Fort Lauderdale offers a quieter but equally compelling answer. The city isn’t chasing the spotlight. It has become a destination for long-term investment on its own terms.

While the headline-making cities at either end of the Gold Coast have been vocal about what they are building, Fort Lauderdale has been doing the same work with far less fanfare. After 26 years working on this city’s growth, I am often asked whether Fort Lauderdale needs its own Ken Griffin or Stephen Ross. The answer is no — and the reason starts with a man who built three Fortune 500 companies here before most people knew where to find us on a map. While big names are certainly welcome, Fort Lauderdale’s strength lies in its collective momentum, and that trajectory has been rising for years.

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