Keith Pelley, the soon-to-depart chief executive of the European Tour Group, has warned the PGA Tour and its members they must embrace the “global” nature of golf. Pelley believes meaningful progress has been made towards a deal that would see existing bodies work together with the Saudi Arabian Public Investment Fund and Fenway Sports to run elite golf but that it has taken time for the PGA Tour to appreciate a world outside of the United States.
“The growth of the game is global,” said Pelley. “I think that’s where the focus needs to be. I think with the emergence of FSG, which owns Liverpool [FC], they understand the importance of global. PIF certainly understands the importance of being global. This is a global game. Every business now that is growing wants to be global. What I would like to see is the game becoming unified with a global strategy.
