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Fortune
Fortune
Anna Tutova

Keith Grossman brought NFTs to 99-year-old Time magazine—why he’s now all in on Web3

Keith Grossman. (Credit: Courtesy of Keith Grossman)

Keith Grossman is a well-known media executive who has held senior positions at Wired and Bloomberg. In 2019, he became president of Time, the near-century-old news publisher and magazine, where he oversaw business and technology for the brand, and launched the groundbreaking NFT collection known as TIMEPieces.

Then, in one of the more unusual career shifts in media, Grossman left Time early this year to take on a new role as president of enterprise at crypto payments unicorn MoonPay.

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