It’s absurd to suggest that the words “Keir Starmer” and “sexy” don’t belong in the same sentence. (And not just because that last sentence proves the thesis wrong.) People had the same problem with Gordon Brown until 2007, when the ostensibly dour man destined to replace Tony Blair as prime minster was voted the world’s 97th sexiest man by New Woman magazine.
Forget Labour’s 24-point poll lead over the Tories: it’s the sexiness rankings Starmer’s minders need to focus on if Rishi Sunak is to be reduced to a sobbing wreck on election night.