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The Guardian - UK
The Guardian - UK
Comment
Simon Hattenstone

Keir Starmer may have just served up the worst political slogan of all time

Keir Starmer co-chairs a virtual meeting in Downing Street, London, in August 2025.
Keir Starmer co-chairs a virtual meeting in Downing Street, London, in August 2025. Photograph: Andy Rain/EPA

“Delivery, delivery, delivery”. That’s what the prime minister promised as he announced yet another government reboot, insisted he would get all asylum hotels closed “as quickly as possible” and was filmed with the ubiquitous union flag in the background. (“Look, I’m the leader of the Labour party who put the union jack on our Labour party membership cards,” he boasted.)

Let’s quote Keir Starmer’s deliverance speech in context: “We are now into phase two of the government, which is where we focus on delivery, delivery, delivery and start to show what a difference a Labour government really makes.” Which, of course, can be happily soundbited as “delivery, delivery, delivery”. That’s the thinking, anyway.

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