Elon Musk has taken a wrecking ball to Jack Dorsey’s Twitter, first gutting the foundation and now demolishing the façade.
But according to Dorsey, the cofounder and longtime chief executive of Twitter, Musk's latest idea to scrap the site’s blue bird logo and rename the platform to X as an “accelerant” for creating an everything app—an earthquake in the corporate branding world—is nothing to get excited about.
