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RideApart
RideApart

Kawasaki's New Four-Door Ridge Crew UTV Has Old-School Truck Vibes, and Price

I hate to start anything with a "Back in my day!" type sentiment, but do you realize how freakin' expensive pickup trucks have become? I mean, we were just talking about how you could get a Toyota Tacoma into the $70,000 range on Slack and asking, "How have we come to this?!" 

Across the spectrum, pickups have skyrocketed in price, both due to corporate greed and inflation, which really go hand in hand. But that leaves truck customers with both staring down the barrel of a $1,000+ a month car payment, as well as a truck worth so much, you don't even want to use it for truck things. You think you're going to throw gear or motorcycles or ATVs into the bed, or maybe take it out into a pasture to feed cattle, horses, or get out into the backcountry to hunt with something that costs what a family starter home used to cost in the '90s?

Absolutely not. 

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