KATSEYE's Yoonchae is stepping out on her own for the first time. Aritzia announced Thursday, September 24, that the 18-year-old singer is the new face of its Super Puff campaign, titled "Get Caught in the Moment. Not the Weather." The partnership marks Yoonchae's first solo brand collaboration since KATSEYE's 2023 debut, separate from the group deals the sextet has built with labels like Gap, Fendi, Pandora and Glossier.
YOONCHAE FOR ELLE AS ARITZIA'S NEW CAMPAIGN STAR OH MY GOD pic.twitter.com/tn3gCZkfsG
— lee (@chipxxo) September 24, 2026
The campaign follows Yoonchae through her day in the Super Puff, Aritzia's signature down jacket that has anchored the brand's outerwear line since its 2018 launch. Rather than positioning the puffer as strictly cold-weather gear, the campaign frames it as something built to move with her — from plans to places to moods — regardless of what the forecast looks like. Yoonchae appears in the imagery styling the jacket her own way, pairing the recognizable silhouette with her own take on layering and accessories.
