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Evening Standard
Evening Standard
Entertainment
Tina Campbell

Katie Price signs up to become first British celebrity to trademark her own AI image

Katie Price Kerry Katona Sun
Katie Price (right) is reviving her Jordan alter ego (left) - (PA)

Katie Price has announced plans to bring back her former alter ego, Jordan, as she becomes the first British celebrity to trademark her own artificial intelligence image.

The 47-year-old glamour model has partnered with tech firm OhChat to create an AI version of her younger self, complete with a cloned voice and animated avatar.

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