What do Hailey Bieber, Katie Holmes, Jennifer Lawrence, Lila Moss, and Gabrielle Union have in common? Beyond their It-girl status, all five women just so happen to own an east-west bag from the same New York small-batch brand: Fréja.
Founded in 2020 but clearly inspired by '90s minimalism, Fréja specializes in covetable shoulder and tote designs cut from supple vegan leather. You won't find any flashy hardware or punchy colors here, and that's the point. Fréja makes bags you'll want to carry every day to the office, bar, and beyond.
