The Princess of Wales has launched a brand new Instagram account - and it features stunning photos and behind-the-scenes videos.
The new page is for The Royal Foundation Centre for Early Childhood - and will feature all of Kate's work on the early years, including her brand new Shaping Us campaign.
So far posts have included some gorgeous shots of Kate launching the Shaping US project in Leeds as well as meeting some of the campaign ambassadors, including Rochelle Humes, Professor Green and Kate Silverton.
There are also several videos of Kate explaining why the time from pregnancy to the age of five is vital in shaping children's futures.
And in one post, a special claymation video, which shows how the development of a young girl from the age of zero to five is shaped by interactions and her environment, can be seen being played in Picadilly Circus, in the heart of central London.
The launch of the Instagram page, which has the handle @earlychildhood and so far over 35,000 followers, coincides with the launch of Kate's "life’s work", an ambitious campaign aimed at raising the profile of the early years development of children.
Kate wants the project called Shaping Up to highlight the significance of the formative years of a child’s life.
In a speech made on Monday night at Bafta's London HQ, the princess said: "The campaign is fundamentally about shining a spotlight on the critical importance of early childhood and how it shapes the adults we become.
"During this time we lay the foundations and building blocks for life.
"And it is when we learn to understand ourselves, understand others and understand the world in which we live.
"This is why it is essential to not only understand the unique importance of our earliest years, but to know what we can all do to help raise future generations of happy, healthy adults."
Earlier this week, she marked the start of the landmark project by visiting Leeds, famed for its Child-Friendly Leeds initiative, and toured its Kirkgate Market to meet stall holders and the public to hear their views about her project.
Meanwhile, today, she released a new video in which she chats to schoolchildren about teddies, ice cream and having both good and sad feelings.
Kate introduced the youngsters at St John’s CE Primary School in Bethnal Green, east London, to her Shaping Us campaign, which aims to raise awareness about the importance of early childhood on later life.
Sitting in a classroom with the six reception-age pupils, Kate talks to them about how having support from friends and family can make people feel better.
One girl tells the princess: "I like my friend Miley. When I cry, she gets a tissue and wipes my tears."
Kate replies: "That is the kind of friend… we all have feelings, don’t we? Good feelings and sad feelings.
"But if we’ve got our friends around us and our family, it makes us feel better, doesn’t it? Does it make you feel better when you talk about your feelings?"
