Newcastle's Karol Marketing has acquired Fusion PR Creative in an undisclosed deal that will see both agencies continue to operate under their existing names.
The move means Fusion PR Creative's John McCabe - who was appointed chief executive of the North East England Chamber of Commerce last year - will step down from the agency while Karol founder and managing director Stefan Lepkowski becomes group managing director.
Mr Lepkowski said: “This is a strategic and purposeful move designed to reinforce and strengthen our long-standing commitment to the region, providing the very highest level of strategic communications, public affairs, marketing and PR expertise to the North East’s business community.
