The NFL’s best offensive play-callers don’t just come armed with a good game plan every Sunday.
The best play-callers also exude an intangible quality that serves as an X-factor during games. It’s a sense, a feel of what to call based on what they see from the defense.
It’s an ability to know when to go off script, and zig when the other team zags. They know how to counter, how to make adjustments to keep the chains moving. They also know which players in their stable to use more frequently than others.