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The Guardian - US
The Guardian - US
Entertainment
Andrew Lawrence

Kanye West: no American icon has ever self-destructed so spectacularly

‘With just about all his collaborators gone, West isn’t just off Forbes’ billionaires list. He’s a toxic asset.’
‘With just about all his collaborators gone, West isn’t just off Forbes’ billionaires list. He’s a toxic asset.’ Photograph: Randall Hill/Reuters

In 2009, Kanye West was riding high. 808s & Heartbreak – his fourth studio album and a marked departure from his soul-based, hip-hop sound – proved a resounding critical and commercial triumph. A foray into clothing design had culminated in a Paris fashion week sneaker show with Louis Vuitton and a shoe line with Nike, the first for a non-athlete.

No longer was West the dorky producer turned rapper agitating to break out of Jay-Z’s shadow. He had become something even bigger: a true star. The only person who could stop Kanye was Kanye – or Ye, as he’s preferred to be known of late.

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