Kanye West is "disembowelling his brand" with his "grotesque commentary" and anti-Semitic comments, according to a celebrity brand and crisis expert.
The rapper, also known as Ye, has been widely condemned in recent weeks after wearing a White Lives Matter shirt at a surprise fashion show and sharing an anti-Semitic post on Twitter.
Following the controversies, 45-year-old Kanye has "assured" his cancellation, according to celebrity brand and crisis expert Eric Schiffer.
