Kanye West was booed by thousands of Super Bowl fans as he watched the show with his children, North, 8, and Saint, 6, on Sunday.
The 44-year-old rapper wore a black mask which completely covered his face as he sat alongside his kids who he shares with his estranged ex-wife, Kim Kardashian.
As the rapper's image was shown on the jumbotron at SoFi Stadium in Inglewood, California, thousands of fans erupted into loud jeers just hours after Kanye went on an Instagram tirade where he called out Kim and her new love interest Pete Davidson.
Kanye wore the hooded mask for the entirety of the game as his kids watched on beside him.
Following the loud booing, eagle-eyed Super Bowl fans took to Twitter to share their sorrow for North and Saint.
"Not cool to boo Kanye when his kids are sitting right beside him. It's so sad," one Twitter user insisted.
"Poor North and Saint. I feel so sorry for them. Their lives have literally turned upside down and their dad is spiralling out of control," another echoed.
"North looks so sad," someone else pointed out.
Meanwhile, another person added: "Why do people think it's okay to grab their pitchforks and kick someone when they are down. Kanye is clearly going through something very serious."
It comes after Kanye had to post a photo of himself holding a note with the day's date to prove he hadn't been hacked after he continuously ranted about SNL comedian Pete to his 12.1 million Instagram followers.
In one of his posts, the All Falls Down singer let rip at the comedian and branded him a "d***head" while also mocking his Hillary Clinton tattoo.
He went on to share a private message he claimed was from Pete who was appearing to reach out to the singer.
Sharing a close-up of the DM, Pete seemed to tell Ye he would never get in the way of him and his children, whom he shares with Kim.
Pete added that how Ye and Kim raised their kids was their business not his before ending what seemed to be a rather polite message by saying: "I do hope that one day I can meet them and we can all be friends."
However, Ye was clearly having none of it and snapped back: "NO YOU WILL NEVER MEET MY CHILDREN."