Adidas launched its “Impossible Is Nothing” campaign last week, which gave over 50,000 student-athletes an opportunity to profit off their name, image, and likeness (NIL).
The new initiative from Adidas promotes the brand’s goal of creating a more equitable and inclusive future in sports.
As part of the NIL campaign, Adidas honored the 50th anniversary of Title IX legislation with warmups for brand schools at the Final Four.
