Brussels has a brand new cultural destination, and with it comes a complete brand world built for the future. Set to be an ever-evolving institution for art, architecture, performance, and food, Kanal is an ambitious reinvention of stuffy cultural institution design, embracing fluidity, inclusivity and dynamism.
While the best rebrands have heritage to shape their identity, creating a new brand from scratch is no mean feat. From logo design to motion and sound, Kanal's immersive identity thrives in its evolving ambiguity, proving that branding can be a multisensory experience.
