Vice President Kamala Harris is set to team up with singer Lizzo in Detroit this Saturday for a get out the vote event, followed by a rally in Atlanta later in the day alongside singer Usher. This strategic move comes as the campaign aims to leverage the influence of celebrity figures to encourage early voting.
The campaign is strategically utilizing star power in the final weeks leading up to the election to generate more visibility and drive voter turnout, while also focusing on increasing volunteer engagement. By enlisting the support of well-known personalities, the campaign hopes to inspire more individuals to head to the polls.
This week, the campaign is turning to Lizzo, a Detroit native, and Usher, who has roots in Atlanta, to specifically target Black voters, a crucial demographic in both states. By aligning with these artists, the campaign aims to resonate with Black voters and motivate them to participate in the electoral process.