Vice President Kamala Harris is strategically leveraging the power of compelling imagery to maintain the enthusiasm surrounding her candidacy and cultivate a cultural movement in support of the Democratic ticket. This approach aims to achieve what President Joe Biden's campaign struggled to do.
Harris is adopting a tactic reminiscent of former President Trump's playbook, which has drawn criticism from him. The increased interest in her campaign has prompted a significant expansion of Harris' infrastructure. Online merchandise sales have surged, and her rallies are characterized by attendees sporting a variety of shirts, buttons, and hats—a sight more akin to a Trump rally than a Biden one.
