In an era dominated by smartphones, social media, and streaming services, an unexpected trend is emerging: Young people are increasingly drawn to the analog past. Vinyl records, CDs, physical books, board games, thrift store vintage clothes shopping, and even roller skating are making a comeback.
Nostalgia is a powerful force in society. Consider, for instance, current politics. Donald Trump routinely leans on nostalgic feelings about an American past he considers bygone. Meanwhile, Kamala Harris embraced her own party’s nostalgic view of the Obamas and other former leaders during the Democratic National Convention. Nostalgia likely had a hand in driving Gen Z and millennial support for a potential presidential run from former First Lady Michelle Obama, a popular public figure from their early years.
