Westside Market CEO George Zoitas did not expect so many people to come. For 22 years and counting, Zoitas has been expanding the mom-and-pop grocery store across New York City to the point where its name is misleading—it’s also an East Side market, not to mention an Uptown and a Downtown one, too.
On Sunday, Zoitas told Fortune, he was at the Knicks game and met some people from the predictions marketplace Kalshi, who offered to pay for an event where shoppers could receive $50 each in free groceries between noon and 3 p.m. Fortune calculated that, if all 300 or so people in line spent this full allotment, it could cost Kalshi up to $150,000 in groceries.
