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Marie Claire
Marie Claire
Lifestyle
Hanna Lustig

Kaia Gerber Is the Boho-Chic Trend's Next Great Muse

Kaia Gerber.

Every great 2025 fashion trend needs a celebrity patron saint to help it really take off. Look what Bella Hadid has done for Penny Lane coats and Bayonetta glasses, for instance. Or the starring role Hailey Bieber has played in accelerating the '80s jewelry and leather bomber jacket revival. Katie Holmes is at least 30 percent of the reason my closet is full of baggy jeans and we have Zendaya's diamond engagement ring to thank for single-handedly parlaying last year's East-West bag craze into a broader accessories trend this year. In other words, designers can tell us what to wear and stylists can show us how to wear it. But celebrities still have a special way of inspiring obsession.

I'll admit I have a vested interest in seeing the boho-chic trend renaissance come to fruition. Something I've been gradually forced to accept about myself is that appearing a little bit frazzled is my look. Leaning into an aesthetic that romanticizes clutter and haphazardness just makes sense for a woman like me! All the trend cycle needs now is a charismatic muse ready to pick up where boho icons like Sienna Miller, Nicole Richie, and the Olsen twins left off in the 2000s.

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