In the early 2000s, it was rare to see celebrities like Madonna, Ashton Kutcher and Lindsay Lohan without a piece of red string tied around their wrists. The bracelet signalled that they followed the mystical religion known as Kabbalah.
The religion appeared to reach its cultural peak during the first decade of the 21st century, which is when Rebekah Neumann, WeWork’s former chief brand and impact officer and wife of WeWork co-founder, Adam Neumann, joined.
