
A SEVENTEEN fan's decision to purchase a heart-shaped island for Jeonghan has intensified global attention on the scale of gift-giving culture in K-pop, where extravagant presents have long been viewed as symbols of support, status and loyalty.
The recent case began when a SEVENTEEN fan revealed online that they had bought permanent ownership of an island in Jeollanam-do, Korea. The island, notably shaped like a heart, can be accessed through Mokpo via the 1004 Bridge. The fan also stated that they hoped to complete the island's name change and development plans by the time Jeonghan retires. Many online users reacted with surprise at the scale of the purchase.